The entire luxury world has changed dramatically during the last decade and so have luxury resorts. Now it is not just about the interior design or the 5 star services it provides; wealthy people are expecting more, so professionals have to go further.
Customers are willing to live an experience, they are already surrounded by luxury at home, so how can hotels offer more? Boutique hotels may have found the key, as they tend to differentiate themselves with outstanding design and offer clearly unique experiences to their guests.
Some offer a unique spa, while others hire an internationally recognized chef for their restaurant. Places often ask famous designers to work on the style of a specific room or an entire part of the hotel. For example, in Monaco, the Metropole hotel asked Karl Lagerfeld to renew the “Espace Odyssey” that hosts a swimming pool and a bar. This collaboration gives the hotel new depth and some allure as the fashion designer represents chic and glamour. The same hotel also illustrates the collaboration with famous chefs as Joel Robuchon serves dishes at one of the Metropole hotel restaurants.
Many more new ideas to improve design, service and experience are no doubt forthcoming. Upscale venues will continue to make us dream and to surprise us. We cannot wait to discover what they will reveal in the years to come in order to keep seducing a more and more demanding clientele.
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